The Fiat 500X Will Be Discontinued From North America


At the Los Angeles Auto Show, Fiat announced that it will bring the 500e to North America in 2024, leaving a question mark regarding the 500X which is currently the only model offered in the US by the Italian brand. We have now learned that the subcompact SUV will be discontinued in the US at the end of the current generation’s life cycle, despite the fact that Europe will get a new one.

The news was confirmed by the CEO of Fiat, Olivier Francois. Speaking to Motor Trend about the future of the Fiat 500X, he said: “When it’s dead, it’s dead. We’re not going to replace it”, leaving no room for speculation.

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Read: Fiat 500X 2025 keeps Italian flair and grows in size to compete with compact SUVs

The Fiat 500X will be a decade old when the 500e arrives in the US in 2024.

The Fiat 500X, a close relative of the Jeep Renegade, was originally introduced in 2014 and received a facelift in 2018. While its cheeky design has aged well, the clock is ticking for the Italian SUV that hasn’t really sparked customer interests. on this side of the Atlantic.

The next-generation Fiat 500X is rumored to arrive in Europe by 2025 with electrified powertrains, more technology, a new platform, and a larger footprint that takes it into compact SUV territory. While increasing a segment could make it more attractive to US buyers, Fiat decided not to bring it stateside. It’s unclear when the current 500X will hit the US market but our guess is that it won’t survive for long.

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The EU version of the Fiat 500X received a new grille last year, replacing the Fiat logo with a 500 emblem.

Francois also revealed that the 2024 Fiat 500e will be the only offering of the Italian brand in the US, unlike Europe which will get a wider EV portfolio of small and compact models. More precisely, he said: “We have a clear plan to do nothing [in the US] besides the 500,” admitted that “It’s a model people love”.

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As reported by Motor Trend, the 3+1 bodystyle of the Fiat 500e will come to the US as a slightly more practical alternative to the three-door hatch and two-door convertible. But the extra practicality is limited to rear seat access as all variants of the 500e offer fairly limited rear head and legroom plus a small boot.

Fiat’s decision to limit its North American presence to a single urban EV shows that it wants to be a niche brand, rather than selling high volumes. As Francois said, “Fiat is not here for everyone everywhere.”

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